Why Collaborating With Local Businesses Is Key To Hotel Success

In a competitive market, it’s challenging to distinguish yourself as a hotelier. But did you know working with local businesses can be key to your success? This article discusses the benefits of collaborating with local businesses as hotel owners/operators and how it can benefit your company in ways you might have yet to consider.

Rather than relying on conventional marketing strategies, collaborating with neighbourhood businesses allows you to connect with a hyper-local audience and position your hotel as a significant player in the neighbourhood. When you work together, your companies can market one another’s products and services, offer clients exclusive deals, and even build bundles. This draws in new customers and positions your hotel as a neighbourhood-friendly enterprise promoting nearby businesses.

Some key benefits of collaborating with local businesses for hotel marketing:

Reach a new audience: Collaborating with other businesses allows you to reach a new audience that may have yet to be aware of your hotel. By tapping into their customer base, you can attract new customers and establish yourself as a go-to destination in the local area.

Build relationships: Partnering with local businesses is a great way to build relationships and establish yourself as a valued community member. By working together, you can create a strong network of businesses that support each other, which can be beneficial in the long term.

Cross-promotion: Cross-promotion is a powerful tool that allows you to leverage the audience of another business to promote your services. By offering special discounts and packages to their customers, you can incentivize them to book a stay at your hotel and vice versa.

Enhanced reputation: Collaborating with other businesses can improve your hotel’s standing in the local community. By establishing yourself as a community-focused business supporting other local businesses, you can build a positive reputation and a loyal customer base.

Some key benefits of collaborating with local businesses for hotel marketing:

Reach a new audience: Collaborating with other businesses allows you to reach a new audience that may not have been aware of your hotel. By tapping into their customer base, you can attract new customers and establish yourself as a go-to destination in the local area.

Build relationships: Partnering with local businesses is a great way to build relationships and establish yourself as a valued community member. By working together, you can create a strong network of businesses that support each other, which can be beneficial in the long term.

Cross-promotion: Cross-promotion is a powerful tool that allows you to leverage the audience of another business to promote your services. By offering special discounts and packages to their customers, you can incentivize them to book a stay at your hotel and vice versa.

Enhanced reputation: Collaborating with other businesses can improve your hotel’s reputation in the local community. By establishing yourself as a community-focused business supporting other local businesses, you can build a positive reputation and a loyal customer base.

Here are some examples of hotels and travel industry businesses that have successfully collaborated with local businesses to boost their marketing efforts. 

Marriott International: The hotel giant has a program called “LoveTravels Beyond Barriers,” which aims to showcase diverse travel experiences and promote inclusivity. As part of this program, Marriott has partnered with local businesses in various cities to offer unique experiences and packages to travellers.

Airbnb: The home-sharing platform has partnered with local businesses in cities worldwide to offer “Experiences,” which are guided tours and activities led by locals. These partnerships help Airbnb promote local businesses and offer travellers an authentic, off-the-beaten-path experience.

Kimpton Hotels: The boutique hotel chain has a program called “Kimpton Karma,” which encourages guests to engage with the local community and support local businesses. As part of this program, Kimpton partners with local businesses to offer guests discounts and other perks.

Expedia: The online travel booking platform has a “Local Expert” program, which offers travellers recommendations for local activities and businesses. Expedia partners with local businesses to curate these recommendations; the program helps drive traffic to those businesses.

Hilton Hotels: The hotel chain has a program called “Eat Drink Hilton,” which promotes local food and beverage offerings at its hotels. As part of this program, Hilton partners with local businesses to highlight their products and services.

By collaborating with local businesses, these hotels and travel industry businesses can offer travellers unique experiences and packages, promoting the local community and establishing themselves as community-focused businesses.

Collaborating with local businesses can be a game-changer for hotels and travel industry businesses. Not only does it allow them to offer unique and authentic experiences to their guests, but it also helps to promote the local community and support local businesses. By partnering with local businesses, hotels and the travel industry, businesses can differentiate themselves from the competition, establish themselves as community-focused businesses, and ultimately drive more revenue. So, to boost your hotel marketing efforts, consider collaborating with local businesses and seeing the benefits for yourself.

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