Hours Of Operation
Monday to Friday: 9AM - 5PM
Weekends: 10AM - 5PM
Welcome to the exciting world of hotel marketing, where the battle for the attention of potential guests never stops. In a market where competition is fierce, hotels must continuously adapt to the changing landscape of consumer preferences and habits. One of the most significant shifts in recent years has been the rise of video content as a key marketing tool. In this article, we’ll give you the top 10 reasons why video content is key for hotel marketing success. For all these reasons, we will also show you how one big chain implemented it successfully.
1. Visual Appeal: Video content is incredibly visually appealing, making it an ideal way to showcase your hotel’s unique features and amenities. From sweeping views of your property to behind-the-scenes glimpses of staff in action, video content can transport potential guests straight into your world.
2. Emotional Engagement: Video content can evoke emotions that traditional marketing channels can’t match. By showcasing your hotel’s unique story and brand identity, you can connect with potential guests on a deeper level, creating a lasting impression that leads to increased bookings.
3. Mobile-friendly: With most people accessing the internet via mobile devices, video content perfectly suits the mobile environment. Short, engaging videos can capture the attention of potential guests on the go, making it easy for them to explore your hotel without ever leaving their devices.
4. Shareability: Video content is highly shareable, making it an excellent way to expand your reach and attract new guests. By creating content that people want to share with their friends and family, you can tap into the power of social media and organic marketing.
5. SEO Benefits: Video content can significantly impact your hotel’s search engine optimization (SEO) efforts. You can increase dwell time, reduce bounce rates, and improve your search engine rankings by including videos on your website and social media channels.
6. Cost-effective: Contrary to popular belief, video content doesn’t have to be expensive to produce. With the rise of user-generated content and low-cost video editing tools, hotels of all sizes can create high-quality video content without breaking the bank.
7. Versatility: Video content can be used in various ways, from social media posts to website features and email marketing campaigns. By leveraging the versatility of video, hotels can reach potential guests across multiple channels and touchpoints.
8. Personalization: Video content can be used to create personalized experiences for potential guests. By tailoring your video content to different segments of your target audience, you can create a more personalized and engaging experience that leads to increased bookings.
9. Brand Awareness: Video content is a powerful tool for building brand awareness and recognition. By consistently creating high-quality video content that showcases your hotel’s unique features and amenities, you can establish your brand as a leader in the industry and attract new guests.
10. Competitive Advantage: Video content can significantly give hotels a competitive advantage. By embracing this powerful marketing tool and leveraging its benefits, hotels can stand out from the competition and
attract more guests.
The Marriott hotel chain was successful when it created a video marketing campaign called “Two Bellmen.” The short films showcased the personalized service that the Marriott provides to its guests, featuring two hotel porters using creativity and resourcefulness to solve challenges and deliver an unforgettable experience. Shot in various Marriott properties worldwide, the high-production value films were released on the Marriott website, social media channels, and film festival circuits. The “Two Bellmen” films were a hit, generating millions of views and buzz on social media. They differentiated the Marriott brand by showcasing each property’s unique features and amenities. They demonstrated the brand’s commitment to personalized and unforgettable experiences. The campaign was so successful it spawned a sequel, “Two Bellmen Two.”
Video content is key for hotel marketing success. From its visual appeal and emotional engagement to its SEO benefits and competitive advantage, video content is a powerful tool that can help hotels attract new guests and establish themselves as leaders in the industry. By embracing video content and creating high-quality, engaging content, hotels can take their marketing efforts to the next level and achieve lasting success.
Ready to see actual results from your digital marketing efforts? Let’s talk! Book a call with us now and see what we can do for your business.
