Hours Of Operation
Monday to Friday: 9AM - 5PM
Weekends: 10AM - 5PM
The hospitality industry is home to countless innovative businesses, from trendy meal delivery services like Uber Eats to the widely popular homestay booking app, AirBnB. What do all of the top hospitality brands have in common? They’re masters at branding. Branding in the hospitality industry isn’t just about recognition, but about forging a bond with your customers and crafting a narrative that resonates with their desires.
If your brand feels tired and outdated, a refresh can help you differentiate from your competitors and show your audience that your business is still relevant. Whether you stand for comfort, adventure, or indulgence, good branding will show your customers that you understand exactly what they want. Let’s explore a few impactful ways to refresh your brand and take your business to the next level!
Get Your Brand on TikTok
Engaging short-form content is one of the best mediums for connecting with modern-day consumers. This is why TikTok is such a popular advertising medium among businesses that interact directly with customers, such as those in the hospitality industry. TikTok is an excellent avenue for engaging with younger demographics, namely Gen Z and Millenials. Use TikTok to showcase behind-the-scenes glimpses of your business, share what makes your business unique, and talk to your audience directly. If you’re new to TikTok marketing, Marketiqe Digital Marketing can help you navigate this new realm with a solid strategy and content plan that will resonate authentically with TikTok users.
Engage with Your Audience
Engaging with your audience is pivotal to the success of your social media marketing plan. As you work to refresh your brand on social media, actively engage with your followers. Encourage feedback, ask questions, and otherwise solicit open dialogue beyond simply pushing your business offerings. Aim to produce high-value content that encourages interactions with your brand. Share industry insights, local happenings, and inspirational stories. You could even run contests or ask your followers to submit their stories or photos to be featured on your page!
Streamline Your Content Creation Process
The efficiency of your content creation process can have a significant impact on the success of your branding refresh. Establish a content management system to streamline your publishing process, ensure brand consistency, and maintain compliance with regulatory requirements. Use scheduling tools to automate your posts, create a content calendar to outline themes and topics to guide content creation, and use shared platforms to consolidate your brand assets and ensure effortless collaboration with your marketing team. All of these steps will lead to massive time efficiencies while ensuring a consistent identity for your brand.
Work with Local Influencers
Content marketing opens the door to brand collaborations and partnerships with local influencers, which can further enhance your branding efforts. Look around on social media for local influencers who wield the ability to showcase your business through a fresh and authentic lens. Their endorsement will bring a personal touch to your marketing strategy and allow you to tap into an audience that’s already engaged and interested in what you have to offer.
Influencer outreach is yet another valuable marketing skill. Remember, influencers get requests from brands all the time, so you’ll need to prepare an influential pitch focused on what they can get out of the relationship. Neal Schaffer recommends focusing on what’s in it for them and talking about how your brand is a good fit for their audience.
In the highly competitive hospitality industry, success lies in good branding. Your brand is the heartbeat of your business and serves as a bridge between you and your customers. From leveraging TikTok’s short-form content and engaging with your audience on a personal level to streamlining your content production process with digital tools, these strategies offer a roadmap to invigorating your brand!
Are you looking for help modernizing your marketing approach? Marketiqe Digital Marketing offers a variety of digital marketing services, including web design, SEO, social media marketing, and TikTok advertising. Contact us today so we can discuss your project!
