Best Hotel Instagram Story Tools for a Winning Strategy

Level Up Your Hotel’s Instagram Game: Essential Tools for Stunning Stories

In today’s digital world, having a strong Instagram presence is crucial for hotels and travel businesses. Instagram Stories offer a unique way to showcase your hotel’s offerings and engage with potential guests. To create visually appealing and engaging Stories, it’s essential to use the right tools. This article will guide you through some of the best tools to elevate your hotel’s Instagram Stories and captivate your audience. 

User-Friendly Design Apps for Instagram Stories

Creating eye-catching Instagram Stories for your hotel is easier than ever with user-friendly design apps.

Canva: Unleash Your Inner Designer

Canva is a popular graphic design tool with an extensive library of templates and design elements. Its drag-and-drop interface makes it easy for hotel marketers to create visually appealing Stories without any design experience. With Canva, you can customize your Stories to match your hotel’s branding, keeping your Instagram presence cohesive and professional.

Pricing: Canva offers a free plan with limited access to templates and design elements. To unlock premium features and a wider range of templates, you can upgrade to Canva Pro for $12.95 per user/month (billed monthly) or $9.95 per user/month (billed annually). Canva Enterprise, which includes additional collaboration and management tools, is available for custom pricing.

Features:

• Extensive library of templates and design elements
• Drag-and-drop interface for easy customization
• Collaboration tools for team projects
• Access to a wide range of fonts, illustrations, and stock photos

Adobe Spark: Customization Meets Creativity

Adobe Spark is another powerful design app that enables hotels to create captivating Instagram Stories. With Adobe Spark, you can create stunning visuals that showcase your hotel’s unique offerings and engage your audience. Its wide range of templates and advanced features allow for endless customization possibilities.

Pricing: Adobe Spark offers a free plan with limited features and access to templates. To unlock premium features, including custom branding and team collaboration, you can upgrade to Adobe Spark Individual for $9.99 per month or Adobe Spark Team for $19.99 per user/month.

Features:

• Wide range of templates for Instagram Stories
• Advanced design features, such as animations and video editing
• Customizable branding elements to match your hotel’s style
• Integration with Adobe Creative Cloud for seamless collaboration

Enhance Your Hotel Stories with Templates and Stock Images

Using templates and stock images can help elevate your hotel’s Instagram Stories, giving them a polished and professional look.

Unfold: Cohesive Stories with Style

Unfold is an app that offers a variety of Instagram Story templates and themes. By utilizing these templates, you can create cohesive hotel Stories that capture the essence of your brand. Unfold’s user-friendly interface makes it easy to customize templates, add images, and create a visually appealing narrative.

Pricing: Unfold offers a free version with limited access to templates. To unlock all templates and features, you can upgrade to Unfold+ for $2.99 per month or $19.99 per year.

Features:

• Variety of Instagram Story templates and themes
• User-friendly interface for easy customization
• Seamless integration with Instagram for quick sharing
• Regular updates with new templates and design elements

Storyluxe: Polished Stories with Stock Images

Storyluxe is another app that provides an array of templates and design elements for Instagram Stories. The app allows users to incorporate stock images and other design elements, creating polished and captivating Stories. With Storyluxe, your hotel’s Stories will stand out and grab your audience’s attention.

Pricing: Storyluxe offers a free version with limited access to templates. To access all templates and premium features, you can upgrade to Storyluxe Premium for $2.99 per month or $35.99 per year.

Features:

• Wide range of Instagram Story templates
• Access to stock images and design elements
• Customizable layouts and colours to match your hotel’s branding
• Regular updates with new templates and features

Create Engaging Hotel Instagram Stories with Animation and Video

Incorporating animation and video can bring your hotel’s Instagram Stories to life, creating an immersive and engaging experience for your audience.

Mojo: Add a Touch of Magic with Animation

Mojo is an app that allows you to add animation and motion graphics to your Instagram Stories. With its extensive library of templates and animations, you can create dynamic and captivating Stories that showcase your hotel’s unique offerings. Mojo’s user-friendly interface makes it easy to customize animations, add text, and create attention-grabbing content.

Pricing: Mojo offers a free version with limited access to templates and animations. To unlock all features and templates, you can upgrade to Mojo Pro for $9.99 per month or $39.99 per year.

Features:

• Extensive library of templates and animations
• User-friendly interface for easy customization
• Regular updates with new animations and design elements
• Access to a wide range of fonts and text styles

InShot: Captivate with Video Content

InShot is a versatile video editing app that enables you to create engaging video Stories for your hotel’s Instagram account. With its wide range of editing tools, filters, and transitions, InShot makes it simple to produce professional-quality videos that resonate with your target audience. Use InShot to showcase your hotel’s amenities, events, and local attractions visually compellingly.

Pricing: InShot offers a free version with basic editing tools and watermarked exports. To remove the watermark and access premium features, you can upgrade to InShot Pro for $3.99 per month, $14.99 per year, or a one-time payment of $34.99.

Features:

• Wide range of editing tools, filters, and transitions
• Support for multiple video formats
• Easy-to-use interface for quick video creation
• Integration with social media platforms for easy sharing

Add Music and Sound Effects to Your Hotel Instagram Stories

Incorporating music and sound effects into your Instagram Stories can create an immersive and engaging experience for your audience, further enhancing your hotel’s online presence.

Epidemic Sound: Enhance Your Stories with Royalty-Free Music

Pricing: Epidemic Sound offers a monthly personal plan for content creators at $15. For businesses, a commercial plan is available at $49 per month, which includes usage rights for marketing and promotional purposes.

Features:

• Access to a vast library of royalty-free music and sound effects
• Regular updates with new tracks
• User-friendly search and filtering options to find the perfect soundtrack for your Stories
• License coverage for multiple platforms, including Instagram and YouTube

Storybeat: Add Sound Effects and Music with Ease

Pricing: Storybeat offers a free version with access to a limited selection of music and sound effects. Upgrade to Storybeat Premium for $4.99 per month or $39.99 per year to unlock the entire library and remove the watermark.

Features:

• Extensive library of music and sound effects
• User-friendly interface for easy integration with Instagram Stories
• Seamless integration with Instagram for quick sharing
• Regular updates with new tracks and sound effects

Boost Engagement with Interactive Instagram Story Features

Interactive elements can enhance your hotel’s Instagram Stories, encouraging audience engagement and driving bookings.

Storrito: Schedule and Engage with Interactive Elements

Storrito is a powerful scheduling tool enabling users to add interactive elements like polls, quizzes, and countdowns to their Instagram Stories. By incorporating these interactive features, you can encourage your audience to engage with your hotel’s content, fostering a connection and driving interest in your offerings.

Pricing: Storrito offers a free plan with 10 posts per month and limited features. Paid plans start at $10 monthly for 100 posts, with additional plans available for higher posting volumes and team collaboration.

Features:

• Schedule Instagram Stories in advance
• Add interactive elements like polls, quizzes, and countdowns
• Collaborate with team members on creating and editing Stories
• Access to a gallery of templates and design elements

Benefits:

• Encourages audience engagement and interaction
• Saves time by scheduling Stories in advance
• Streamlines content creation with team collaboration features
• Enhances your hotel’s Instagram presence with interactive elements

Jumprope: Showcase Your Hotel with Step-by-Step Tutorials

Jumprope is an app that allows users to create step-by-step tutorials for Instagram Stories and other social media platforms. These step-by-step tutorials can help potential guests visualize their stay and entice them to book with your hotel. Using Jumprope, your hotel can create informative and engaging content showcasing your amenities, services, or local attractions.

Pricing: Jumprope is a free app for iOS and Android devices.

Features:

• Create step-by-step tutorials for Instagram Stories and other social media platforms
• Customize the look and feel of your tutorials with various design options
• Export tutorials in multiple formats for easy sharing across platforms
• Access to a community of creators for inspiration and collaboration

Benefits:

• Showcases your hotel’s amenities, services, and local attractions in an engaging format
• Helps potential guests visualize their stay, encouraging bookings
• Allows you to repurpose content across multiple platforms
• Provides a unique and informative content format for your hotel’s social media presence

Measure Your Hotel’s Instagram Story Performance with Analytics

Monitoring the performance of your Instagram Stories is crucial for optimizing your content strategy and maximizing engagement.

Instagram Insights: Track Your Hotel’s Story Performance

Instagram Insights, the platform’s native analytics tool, provides valuable data on your hotel’s Instagram Stories performance. By analyzing metrics such as reach, impressions, and engagement, you can identify which Stories resonate with your audience and make data-driven decisions to enhance your content strategy.

Pricing: Instagram Insights is a free built-in analytics tool for Instagram business accounts.

Features:

• Access to metrics such as reach, impressions, and engagement
• Insights into the performance of individual Stories and aggregated data for overall account performance
• Information on audience demographics and follower activity
• Ability to monitor and compare the effectiveness of different content types

Iconosquare: Comprehensive Instagram Analytics

Iconosquare is a third-party analytics tool that offers in-depth insights into your hotel’s Instagram performance. With features like competitor analysis, hashtag tracking, and post-performance analysis, Iconosquare can help you optimize your Instagram Stories strategy and drive better results for your hotel.

Pricing: Iconosquare offers plans starting at $29 per month for the Pro plan, with custom pricing available for larger businesses and agencies.

Features:

• In-depth analytics for Instagram Stories and posts
• Competitive benchmarking to compare your hotel’s performance to industry standards
• Customizable reports for easy sharing with your team
• Access to advanced metrics, such as hashtag performance and the best times to post

By leveraging these essential tools for creating visually appealing Instagram Stories for hotels, you can captivate your target audience and showcase your hotel’s unique offerings. With the right combination of design, video, music, and analytics tools, you can craft engaging Instagram Stories that drive bookings and build brand awareness in the competitive travel and hospitality industry.