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What Is An SEO Audit?
A thorough evaluation of a website’s search engine optimization (SEO) performance and health is known as an SEO audit. An SEO audit is performed to check a website’s compliance with SEO best practices and to find areas that could use improvement. Businesses can raise their website’s rating in search engine results pages, increase its visibility, and get more organic visitors by undertaking an SEO audit (SERPs).
An SEO audit typically involves an in-depth analysis of various elements of a website, including its content, technical structure, backlink profile, and overall user experience. This process helps to identify potential issues that may be affecting a website’s ranking in search engines and to determine the best steps to take to improve its ranking.
A critical aspect of an SEO audit is a technical analysis of a website’s structure. This includes reviewing the site’s URL structure, navigation and internal linking, its use of header tags, and its mobile responsiveness. Technical issues can significantly impact a website’s ranking and can be easily fixed with the help of an SEO audit.
Another important aspect of an SEO audit is content analysis. This involves reviewing the website’s on-page content, including the quality and relevance of the text, images, and videos and its use of keywords and meta tags. The goal is to ensure that the website’s content is optimized for search engines and users and that it provides value to the target audience.
An SEO audit should also include a review of a website’s backlink profile, which measures the quality and quantity of links pointing to a website. This can provide valuable insights into how well a website is performing in terms of attracting backlinks and can help identify improvement opportunities.
This Is What We Analyze Here At Marketiqe When We Perform SEO Audits
Technical SEO Analysis
- Indexation analysis
- Status Codes
- Redirects
- Page Speed
- URL Structure
- Robots.txt
- XML/HTML Sitemap
- Canonical Tags
- Duplication
- Crawlability
- Legacy Domain Issues
On-Page SEO Analysis
- Site Content Structure
- Keyword Research
- Keyword Use
- Meta Data Analysis (Page Titles, Meta Descriptions, Heading Tags)
- Schema
- User Experience
- Internal Linking & HTML Sitemap
Link Audit
- Internal Links
- Broken Links
- External Links
- Non-Secure Links (HTTP/HTTPS)
Mobile SEO Analysis
Mobile Responsive Analysis
Website Structure Analysis
Competitive Marketplace Insights
What Can You Do With The Results From An SEO Audit?
Once you have the results of an SEO audit, you can use that information to improve your website’s SEO performance and health. Here are some common actions you can take based on the findings of an SEO audit:
1. Optimize on-page content: If your audit reveals that your website’s on-page content needs to be optimized for search engines or your target audience, you can make changes to improve its relevance, quality, and user experience. This can include updating your text, images, and videos and optimizing your meta tags and keyword usage.
2. Improve technical structure: If the audit identifies technical issues with your website, such as poor URL structure, broken links, or a lack of mobile responsiveness, you can take steps to fix these problems. This can improve your website’s ranking in search engines and provide a better user experience for visitors.
3. Build high-quality backlinks: If your audit reveals that your website has a low number of high-quality backlinks, you can work to improve your backlink profile. This can be done by reaching out to other websites in your industry and asking for links or creating high-quality content that other websites will want to link to.
4. Track your progress: After making changes based on the results of your SEO audit, it’s important to track your progress and monitor your website’s performance. Use analytics tools to see how your website’s ranking, traffic, and user engagement have changed.
By taking action based on the results of an SEO audit, you can improve your website’s ranking in search engines, attract more organic traffic, and, ultimately, drive more sales and revenue. Regular SEO audits can help you optimize your website and perform well over time.
How Often Should You Perform An SEO Audit?
How often you should perform an SEO audit depends on the size and complexity of your website, as well as the rate at which your industry and search algorithms change. However, performing an SEO audit at least once a year is generally recommended.
If your website is small and simple, an annual audit may be sufficient. However, if your website is large and complex or makes frequent updates or changes, you may need to perform an audit more frequently, such as every six months or even quarterly.
In addition, it’s a good idea to perform an SEO audit whenever you make significant changes to your website, such as redesigning it or adding new content. This will help you ensure that your website continues to be optimized for search engines and that you’re not negatively impacting your ranking with any changes you make.
The frequency with which you should perform an SEO audit depends on several factors, including the size and complexity of your website, the rate at which your industry and search algorithms change, and the frequency of changes you make to your website. Regular SEO audits can help you keep your website optimized and performing well, so making them a part of your overall digital marketing strategy is a good idea.
An SEO audit is a crucial component of any digital marketing strategy. By conducting regular SEO audits, businesses can ensure that their website is optimized for search engines and performs to its full potential. By identifying areas of improvement and taking action to address them, businesses can improve their website’s ranking, attract more organic traffic, and ultimately, drive more sales and revenue.
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