9 Reasons Why Email Marketing Is A Must For Your Company

The relevance of email marketing is often questioned as new digital marketing tactics have developed.  

Creating a solid email marketing strategy will enable you to more effectively and affordably engage with your target audience and increase revenue. Email marketing solutions allow your company to connect with clients more effectively than before, much like other platforms and media have transformed. 

Here are our top 9 reasons on the importance of email marketing and how they can help your business:  

1. Communicate With Your Audience 

Emails have the power to inform your clients. Customers have the option of checking their email whenever it suits them. They may get the impression that you are thinking of them. The subject line of this email need only read, “Hello, you’re on our mind, here’s a wonderful offer!” or “Let me give you a quick report on what’s been going on around here lately.” People who subscribed to your email list have already agreed to receive these messages. Thus, it is likely that they will love receiving these emails, which increases consumer engagement (as long as you include content that is worthwhile for them to read).  

2. Communicate With Clients Immediately 

Mobile devices are used to open 54% of all emails, according to Litmus. An increasing number of people are accessing all forms of media and information on their mobile devices, including emails. Additionally, compared to other media, well-designed emails convert more customers on mobile. Any marketing strategy should consider this.   

3. Email Interaction Is One Of The Top Forms Of Engagement

Email has been a means of communication for a very long time—more than 40 years. Email has quickly risen to the top of preferred methods of communication throughout the years. Everyone has been trained in some way to respond to emails. Whether it’s to reply, forward, delete, click through to another link, buy something, or sign up. With email, we frequently take action. Knowing this, you can use email to encourage people to visit your website, call you, or respond to any other call to action. Email marketing was responsible for almost 25% of sales last year.  

4. Email Marketing Is Simple To Track 

Most email marketing platforms allow you to track what happens after sending an email campaign. Delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates can all be tracked. With a greater understanding of how your email campaigns are performing, you can decide which ones to modify or eliminate. It would be best if you didn’t disregard these metrics. They play a significant role in your whole internet marketing strategy. However, if you send too many emails to customers who want one a week, your unsubscribe rate may increase. It all comes down to knowing your audience and offering helpful material.  

5. It’s Inexpensive 

For less than a penny for each message, you can reach many customers. However, most businesses only interact with email marketing when the cost per (potential) conversion is minimal.   

6. Enables Targeted Messaging 

Regarding lead nurturing, your potential consumers are at various stages of the purchase cycle. Some may be in the consideration stage, while others might be researching and comparing options, while others might be prepared to make a purchase. Developing buyer personas can assist you in choosing the appropriate type of content for each step.  

Businesses can successfully target these groups by segmenting these clients and adding them to the proper email marketing lists. Pushing the appropriate material can help customers advance to the next stage of the buying cycle, which they need information to do. It all comes down to getting these prospects as far down your sales funnel as possible but as effectively as possible.  

7. Raise brand recognition 

There are other platforms as well that aid in raising brand awareness for businesses. The fact that you have a customer’s or prospect’s email address indicates that they are interested in your company. By remaining top-of-mind, email marketing enables you to raise interest and brand awareness.  

This does not imply that you should email every consumer four times daily. Doing so is a wonderful way to turn off clients. Try email marketing instead to advertise your involvement in the community. Companies attempt to sell their goods via email marketing far too frequently, ignoring brand awareness’s importance. Additionally, by doing this, they are preventing themselves from developing client trust and giving their brand more individuality.  

8. It Is Timely 

If you use email marketing correctly, one of its advantages can be to increase sales of your goods or services. Utilize all of the customer data and information that is available to you. Rather than just emailing clients a menu, sending them a special deal on their birthday would be considerably more beneficial than letting them know that their favourite dish is half off.  

Additionally, you can promote a holiday deal or an annual sale. Customers are far more inclined to buy when a bargain is about to expire, so always convey a sense of urgency for any offer.  

9. Nearly Everyone Uses Email

According to a Hubspot poll, 91% of customers use email. That alone ought to persuade you to utilize email marketing. Email offers a fantastic opportunity to connect with consumers outside your business, barring the 9%. You can send them emails with discounts, promotions, new goods, and more, and they can forward and share those emails with anybody they like. Encourage customers to share offers with as many people as possible as part of an effective email marketing plan. 

Email is extremely popular in the business-to-business sector, where 73% of companies use it as their primary method of communication.  

Email marketing is a crucial digital marketing component that companies should use. It is a tried-and-true method for reaching out to your target market and boosting sales because it is low-cost, quick, and accessible. Email contact has become one of the most popular modes of engagement as mobile device usage to access emails has increased. Your clients and prospects can be reached at the ideal time with the appropriate information by implementing tailored messaging and accurately tracking your email marketing. Additionally, email marketing can help you contact most of your target audience, increase sales, and improve brand recognition. You can use email marketing’s many advantages and meet your business objectives by implementing it into your overall marketing plan.  

Ready to take your business to the next level? Let’s talk! Book a call with us today and see how our digital marketing expertise can help you.